Write at least three drafts of your Instagram caption. 11 tips on how to write the perfect Instagram caption 1. To avoid this mistake, try working on posts that will be scheduled so you can take as much time as you need to create engaging Instagram captions. You should think of your caption as equally as important as your image.” Social media manager, Sarah Stanley at Academized emphasizes, “One of the biggest mistakes you can make with your Instagram captions is writing them on the go.

Always keep this mind, even if it sounds a bit abstract and even at sometimes impossible. Everything you write needs to provide value to your audience. Take your time when creating your Instagram captions. The more creative you are – the better your post will perform. Your caption can be brief, thought-provoking, humorous, or even can tell a story. Remember, an Instagram caption can be as long or as short as you need it to be – you have a whopping 2,200 character limit to work with. Feel free to take a look at your most engaging Instagram posts to draw some inspiration. Then, ensure that your writing aligns with your brand. First, draft a copy that adds context to the image. When coming up with Instagram caption ideas you need to first outline what you wish to accomplish with your post. Now that you know why Instagram captions are important, let’s get into the how. So, while creating beautiful images for your Instagram profile is really important, more engagement actually means better Instagram captions which can persuade people to do even more than only like your post.Ī post shared by LEGO how Lego combines a compelling image with strong copy to increase engagement? How to write an Instagram caption This then helps drive even more engagement.” She explains, “With good Instagram captions and call-to-actions, you can inspire your followers to comment on your posts, click on your bio link and so on. Instagram manager at EliteAssignmentHelp, Olya Jensen sums up the importance of learning how to write Instagram captions best. However, if you’re a business that wants to develop a solid Instagram strategy – you cover all of your bases and create A+ images AND Instagram captions. Some viral posts may have no caption at all. Of course, there are always exceptions to the rule. If this happens, you’ve hit the jackpot! But of course, it’s important to note that without engaging Instagram captions – your post won’t stand a chance. If this post gets enough engagement, the algorithm will also place it in the Explore feed. As a result, high-quality videos and images will then appear on more feeds – which means more engagement! If your posts get plenty of interactions, the Instagram algorithm will give your post a higher priority in the feed, assuming that others will also find it either useful or entertaining. It’s no secret that the Instagram algorithm favors posts that get engagement. If you’re not taking the time to add more context with captions, you could be missing out on major opportunities to build a strong community, raise brand awareness, engagement, and reach. However, the caption directs our attention to the latest trendy Spring lounge wear. However, a great image paired with a powerful Instagram caption can make a post go even further.Ī post shared by Anthropologie out Anthropologie - without the caption, you would only see a woman snacking on a bowl of fruit.

Some people don’t spend enough time on Instagram captions – after all, videos and images take center stage on social media platforms. Any good Instagram strategy takes the copy written for Instagram captions seriously – it puts time and effort to cram as much value and persuasiveness in those 2200 characters as it possibly can. Good Instagram captions have the ability to add even more context to the post – which could make a big difference increasing engagement, bio visits, or click-throughs.Ĭopywriting is an art, and it plays such a huge role in the social media space. Why it’s important to write effective Instagram captionsįar too often, some businesses still place more emphasis on Instagram photos, rather than captions.

Read more for easy-to-follow tips that will help you get Instagram caption ideas in no time. Though often underrated, Instagram captions can be a powerful tool that can make or break your post. If you think that jaw-dropping photos are the only thing that helps you get social media engagement - you're wrong.

Instagram caption ideas 2021